Aristocrat targets casual gaming market with addition of three new studios based in Europe

Australian slots giant Aristocrat Leisure Limited has expanded its global reach in game development with the acquisition of two studios based in Europe and the establishment of another.

According to details of the deals announced on Friday, the two studios added to Aristocrat’s portfolio include Futureplay from Helsinki, which specializes in the growing mergers / associations segment of the casual market, and Playsoft in Gdańsk, Poland – a games studio. mobiles specializing in the genre of social casinos. .

Founded in 2015, Futureplay has released six games that have been played by over 140 million users worldwide, with titles such as “Merge Gardens”, “Idle Farming Empire” and “Battlelands Royale”. The studio will operate under Aristocrat’s Plarium business which it says will bring together the best-in-class Plarium game development infrastructure and marketing expertise with Futureplay’s exceptional mobile capabilities, allowing Plarium to expand and diversify its portfolio.

Playsoft, with more than 50 successful games developed for third party partners over the past 13 years, will operate within the Product Madness business, helping to accelerate the Product Madness pipeline and deliver innovation while establishing a strong footprint for the company in another strategic European location.

Aristocrat has also established a brand new studio, Northern Stars, in Helsinki, which he says will focus on the emerging casual hybrid genre and further expand the company’s game development capabilities.

“These agreements are in line with Aristocrat’s successful strategy of bringing more world-class game development talent and capabilities into the organization to expand our games pipeline and maintain our strong digital growth,” said Michael Lang, CEO of Aristocrat Digital.

“We are delighted to welcome Futureplay, Northern Stars and Playsoft to the Aristocrat Digital family, given their impressive track record of game development, creativity and innovation.

“In addition to Aristocrat Digital’s ambitious strategy, global reach, marketing and investment capabilities, we look forward to helping our new colleagues reach new heights within Aristocrat.

“We will continue to be active in finding global talent and studio deals that accelerate our growth strategy, alongside our proven and sustained focus on organic growth and above-market results. “


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