Bragg’s ORYX game content launched with 888 in the UK
Represents Bragg’s debut on the world’s largest regulated online gambling market
TORONTO, January 5, 2022– (COMMERCIAL THREAD) – ORYX Gaming, a company of the Bragg Gaming group (NASDAQ: BRAG, TSX: BRAG), introduced its content in the UK for the first time after going live with 888casino, one of the world’s leading online casino brands, just weeks after receiving its provider license in the country.
A selection of games from ORYX’s exclusive RGS offer has been added to 888casino in the UK, including games developed by ORYX’s in-house studio and titles from GAMOMAT. Egyptian magic, the first title from soon to be launched Bragg’s proprietary game development studio Atomic Slot Lab, will also be made available to local gamers.
The UK launch is an extension of Bragg’s long-standing partnership with 888, which has seen ORYX content integrated on 888casino’s platform across several other regulated markets in Europe.
The UK launch represents a significant expansion for ORYX and follows the supplier’s receipt of a UK license last month, allowing it to partner with operators in the largest regulated online gaming market in the UK. world.
The UK Gambling Commission reported that the gross gaming return (GGY) for the online industry in the last fiscal year was Â£ 6.9 billion (approximately US $ 9.2 billion), with online casino games dominating the industry , generating Â£ 4.0 billion (approximately US $ 5.4 billion) in GGY.
Chris Looney, Bragg Commercial Director, said: âThe UK offers Bragg a substantial opportunity to continue growing its share in the regulated global iGaming markets and we are delighted to partner with 888, an already valued partner and one of the leading online betting companies,â for the launch of our content in the region.
“Thanks to 888casino’s large customer base in the UK, we will be able to present our content to a wide range of players and bring a new level of excitement and entertainment to the market.”
Talya Benyamini, Vice President of B2C Casino at 888, said: âWe are delighted to extend our partnership with ORYX Gaming. By offering a selection of its exclusive and dynamic titles on our UK casino platform, we are able to provide our customers with more entertaining ways to play that aligns with our leadership in content and products. strategy. We look forward to building on this partnership.
About Bragg Gaming Group
Bragg playgroup (NASDAQ: BRAG, TSX: BRAG) is a growing global gaming content and technology group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations in Europe, North America and Latin America and is emerging as an international force in the global online gaming market.
Through its wholly owned subsidiary ORYX Gaming, Bragg provides exclusive, proprietary and aggregated casino content through its in-house Remote Game Server (RGS) and distribution platform ORYX Hub. ORYX offers a complete turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Nevada-based Wild Streak Gaming is Bragg’s wholly-owned U.S. premium game content studio. Wild Streak has a popular portfolio of casino games that are offered by land-based, online and social casino operators in global markets including the US and UK.
In May 2021, Bragg announced its plans to acquire Nevada-based Spin Games, a B2B gaming technology and content provider currently serving the US market. Spin is licensed in the major US states regulated by iGaming and supplies Tier 1 operators in the region.
888casino is one of the world’s leading online casino brands, with a multi-award winning casino experience loved by over 25 million members. Founded in 1997, 888casino offers a high quality, safe and enjoyable online gaming experience, with a seamless player experience providing access to the best casino games available. 888 uses sophisticated AI to personalize the gaming experience for gamers, combining the best external games with unique and exclusive games developed by Section8, 888’s in-house content studio.
888 owns and operates some of the most exciting and trusted online casino, sports, poker and bingo brands on the market. The primary goal of 888 remains to ensure that anyone who downloads 888 apps and visits its websites can do so safely. 888 recognizes the potential risks that online gambling can present and is committed to continuous improvements to make gambling safer. It uses technology as a positive force, providing customers with transparency into their activity and using sophisticated AI to detect and block harmful games.
888casino’s dedication to product innovation has been recognized with industry awards. In 2020, 888 was awarded Casino Operator of the Year at the 2020 Gaming Intelligence Awards.
About 888 Holdings Plc:
888 Holdings plc (and together with its subsidiaries, â888â or the âGroupâ) is one of the world’s leading online betting and gaming companies. 888’s mission is to develop cutting-edge technology and products that provide fun, fair and safe digital gaming products to gamers around the world. Safer play is at the heart of the Group’s concerns and, at the start of 2020, 888 launched its’Safer. Better. Together’ safer playing strategy and commitments.
888 has been at the forefront of the online gaming industry since its founding in 1997, leveraging its proprietary technology to provide players and B2B partners with an innovative, world-class online gaming experience.
In 2020, the company was proud to be recognized at the 2020 Gaming Intelligence Awards as a winner in the Casino Operator of the Year Category. In 2020, 888 also won two prestigious awards for its poker platform at the 2020 Poker Listings Operator Awards in the Most Improved Software and Best software for beginners categories.
The Group is structured into two business segments: B2C, under the 888 brands, and B2B, led by Dragonfish, which provides partners with a leading platform to establish a presence in online games and monetize their own brands in a safe and responsible manner.
888 consumer websites offer more than online betting and gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. The strong and trusted brands of 888 are all accessible through www.888.com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220105005140/en/
For Bragg Gaming Group, contact:
Joseph Jaffoni, Richard Land, James Leahy
212-835-8500 or [email protected]
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