Cheer on Beckham as his games company Guild Esports ‘prepares to hit revenue targets’

David Beckham and his son Romeo cheered on the victorious England team at Wembley on Tuesday night (The FA via Getty Images)

David Beckham had another reason to celebrate today as his London-listed video game company Guild Esports said it plans to hit its revenue targets and reach 1 million subscribers from by 2022.

Esports allows top players to get paid to play hits like FIFA and Fortnite in live-streamed competitions with millions of viewers.

Guild was the first esports franchise to join the London Stock Exchange when it completed a £ 41million IPO in October.

It is co-owned by Beckham, who is expected to receive £ 13million from the company as a brand ambassador over a four-year period.

The company today said it made £ 0.4million in revenue and recorded a pre-tax loss of £ 4.3million in the six months leading up to April, “reflecting the investment in the teams, the Guild Academy, content creation and enterprise infrastructure “.

But bosses said he plans to start generating “significant income” in the second half of the year.

The company said it has entered into sponsorship deals with contract income of at least £ 7.5million, “putting Guild on track to meet year one sponsorship income targets.” Subway, Hyper X and Samsung are among the brands to have signed multi-year partnerships with the company.

CEO Kal Hourd said, “In the first six months since our IPO, we have executed our strategy of investing and building esports teams, content creators, style clothing, and more. life and our academy system, as well as a fully supported operating system. team.”

He added, “Our future vision and strategy is data driven, and now with our massive audience base, we have access to a wealth of information and knowledge to draw on. Guild is a lucrative asset for global brands that need an authentic way to reach a younger, digitally-focused audience and we continue to assess expansion into other game titles and countries to accelerate our growth. ”

Goldman Sachs has rocked the industry to nearly £ 2.5bn in global revenue by 2022 and Beckham isn’t the only footballer investing in the scene. Gareth Bale has a team called Elleven Esports.

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