Coke’s New Game-Inspired Soda Is Flavored “Byte”
Coca-Cola is bringing the metaverse into real life with its new offering, a soda it calls Byte. The soda will “bring pixel flavor to life in a limited-edition drink that transcends the digital and physical worlds.”
Inspired by the gaming world, the Coca-Cola Zero Special Edition launched in extremely limited quantities in select Latin American countries on April 4 at retail outlets. In the United States, on May 2, the product will be exclusively available for purchase in 12.5 oz twin packs. thin boxes online at www.coca-cola.com/creations, making the can itself a portal between the digital and physical worlds. China will follow with a retail launch on May 23.
Byte isn’t the usual first flavor from the Coca-Cola Creations team, you might remember from the early days of Coca-Cola Starlightthat would have tasted like space, earlier this year.
“For our second expression of Coca-Cola Creations, we wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that play makes possible,” said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola. Cola Company. “Just as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of real magic.”
Similar to how Starlight offers more than just a drink, Byte will have Pixel Point, an island created in Fortnite Creative designed by Coca-Cola and lifestyle and gaming organization PWR. Upon entering, players will experience Coca-Cola Zero Sugar Byte in the metaverse and interact with other players through a series of four sensory-inspired multiplayer mini-games: The Castle, The Escape, The Race and The Tower. .
Each immersive room poses its own challenge that can only be solved by working in tandem with other players to progress through the tower.
Fans will also be able to scan a Coca-Cola Zero Sugar Byte packet on www.coca-cola.com/creations to access an augmented reality (AR) game, which tells the story of BYTE, an 8-bit pixel left behind when Coca-Cola Byte entered the metaverse. Using fingers to hold down arrows, players can guide BYTE to “jump” a spiral staircase so the lone pixel can reach the Coca-Cola logo. Player finish times will be displayed in a virtual leaderboard that can be shared on social media.
“This new Coca-Cola Creations flavor is an incredible nod to the players of one of the most iconic brands in existence, and we’re proud to be able to help create something special for our shared communities to celebrate its launch. “said Lachlan Power, professional gamer and founder of PWR.
“It was an exciting project for PWR to collaborate in creating this experience that facilitates teamwork and player relationships while representing the vibe of this new Coca-Cola creation.”