Gaming Company Rooter Partners with Polygon and YGG-Backed Gaming Guild IndiGG

In a bid to tap into the massive interest in NFTs and games, Rooter, an India-based video game and eSports streaming platform, has announced its partnership with the Indian branch of Yield Guild Games (YGG), IndiGG. The partnership will focus on launching a blockchain game streaming program, “Rooter x IndiGG-Creator Program”. The first cohort will begin on April 10, where 1,000 Web3 game creators will have the chance to win cash prizes from a pool of $1 million.

The organization announced in a statement that IndiGG is a sub-DAO of YGG and backed by web3 giant Polygon. It aims to create an ecosystem for Web3 games to thrive in India. The country’s gaming market is experiencing a unique inflection point in terms of sophistication, scale, growth and willingness to pay, with a huge base of over 400 million gamers, making it one of the largest markets in the world.

Speaking on the partnership, Dipesh Agarwal, Co-Founder and COO of Rooter, said, “We are delighted to partner with IndiGG, which is driving the adoption of Web3 gaming in India by onboarding blockchain game creators. Through this association, we will give their players access to our x IndiGG – Creator program offering workshops and mentorship, and help them monetize their content. The partnership will further enable us to proliferate Web3 games and be at the forefront of Blockchain game streaming in the Indian gaming industry.

Further commenting on the collaboration, Abhishek Anand, Chief Commercial Officer of IndiGG said, “India is a gaming powerhouse with over 400 million players, making it a very lucrative market for Western game studios to find hyperlocal partners to lead its distribution in the subcontinent. The generous rewards pool offered by Rooter will be instrumental in enabling the IndiGG community to become a juggernaut in growing the web3 gaming ecosystem through live streaming and educational content creation.

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