Gaming is quickly becoming a lifestyle choice: Vickram Bedi, Senior Director (Personal Systems), HP India
India’s youth are embracing PC gaming in an unprecedented manner, making India one of the top PC gaming countries in the world. Advanced thermal technology, faster refresh, clear display and smooth output are essential to enhance gaming experience, Vickram Bedi, Senior Manager (Personal Systems), HP India, told Sudhir Chowdhary in a recent interview, in reference to the major upgrade of American technology. its line of gaming PCs with the new Omen and Victus laptops and desktops. Excerpts:
How has the game scenario evolved in India?
The Indian gaming industry is growing rapidly, with the country emerging as one of the major markets for gaming laptops. As interest in gaming has increased during the pandemic, a trend has emerged of mobile gamers switching to PC games, providing our business with a major growth area to capitalize on.
There has also been a huge shift in perception when it comes to games. Around 90% of respondents in the HP India Gaming Landscape Report 2021 considered gaming to be a viable career opportunity. We also see career opportunities in segments such as content creation, streaming and organizing esports activities. This means that India is on the verge of becoming a PC gaming hotspot.
What are the major gaming trends that you have spotted in recent years?
The game constantly changes speed. There is always a tendency to push the limits in terms of performance, but also when it comes to gameplay and new technologies. In fact, gambling has become part of lifestyles, especially among young people.
Considering India’s youthful population, consumers are looking for devices that can serve multiple purposes, both for gaming and for work. We’re also seeing more and more game penetration into Tier II and Tier III locations.
Additionally, gamers are interested in the downtime the game provides in a social or virtual environment. People embrace the idea of meeting new people through gaming, creating new communities. When we conducted our survey for the HP India Gaming Landscape Report 2021, we found that over 92% of respondents agreed that gaming helps reduce stress and induces positive feelings. So it is a combination of India’s demographics, lifestyle factor and need for social engagement that will drive the growth of the industry in the coming years.
What is your current market share in the gaming segment in the country?
Gaming represents a significant opportunity for the Indian PC industry and continues to be a key driver of HP’s growth in this category. In fact, with PC gaming becoming very popular with young people, we are witnessing unprecedented growth. Gaming laptop sales have grown at a CAGR of around 50% over the past two years. From 40,000 gaming laptops sold in India in 2016, the figure has grown to 8,00,000 units in 2021, a growth of 2,000% in just five years.
India is currently in the top three markets in the world and we believe it will grow faster than some of the other markets. We have experienced 100% growth and are one of the leading players in the segment. And, with our track record and offerings that provide customers with choice and an exceptional experience, we can grow even faster as we move forward.
What is the technology trend in gaming devices? How is HP meeting the needs of gamers with its new portfolio?
Gamers today need the right experience and technology to get the most out of gaming. Innovative thermal technology and winning power, stunning visuals and larger screens backed by great accessories bring life games by improving the overall user experience.
With this in mind, HP has crafted a new gaming ecosystem with its OMEN and Victus line of laptops and desktops, which not only cater to various types of gamers, but also allow them to play. to immerse themselves and become more involved in the debates, thereby increasing their level of play. The OMEN and the Victus that we launched last year have been remarkably successful. We’ve now refreshed them with the latest technology, current generation Intel 6000 series and AMD Ryzen processors, and the latest GPUs from Nvidia.