Lamelo Ball partners with One to launch its MB1 Gaming Esports brand

NBA Rookie of the Year and Charlotte Hornets point guard LaMelo Ball is launching his own esports brand, MB1 Gaming, in collaboration with One Up, an esports technology company that modernizes and automates tournament management and esports events. the Single operating system The platform is intended to provide esports entrepreneurs with the operating system and resources they will need to start and run their own successful esports business and community. Ball will not only be able to increase his connection with his fans off the pitch with his new gaming venture with One upbut also provide a new path for gamers to monetize their gaming skills or become entrepreneurs.

Ball plans to grow his MB1 Gaming brand and business on his platform by hosting free esports competitions, merchandise giveaways, and unique content. The NBA 2K Invitational presented by PUMA, which will take place on February 5, 2022, is already accepting entries, with the top four finalists advancing to compete in Cleveland during the NBA All-Star festivities on February 18, 2022. Fans will compete for a share of the prize pool of $25,000, with the winner receiving $20,000. All finalists will receive a pair of LaMelo’s signature PUMA MB.01 shoes. Candidates will benefit from flights and hotel accommodation offered by One Up. The competition is free and open to anyone aged 18 and over on a first-come, first-served basis by registering in the One Up app by February 2.

“When I’m not playing and focusing on basketball, I’m playing. It was a way to expand my brand to new fans and empower a next generation of esports athletes to compete and to monetize their skills,” Ball said. “MB1 will be the destination for the gamer who wants to compete and be part of my gaming community.”

When a player joins the One Up community within the app, they will not only be able to participate in experiences created by celebrities like Lamelo, but they will also have access to behind-the-scenes content and live stream events from their favorite celebrities. . . On January 29, during the NBA 2K Invitational presented by PUMA, Ball will debut unique and original content on the One Up app evoking his passion for basketball and gaming.


One Up CEO Brandon Pitts added, “We are thrilled to partner with stars like LaMelo in building their own esports brands and communities through One Up’s turnkey technology platform. Many professional athletes are big gamers and are looking for unique ways to use their own gaming fandom to ignite and grow their fan base. We completely democratize competitive esports and provide players with the infrastructure to compete and monetize their skills or start their own esports business.

New Single operating system app is a one-of-a-kind esports software as a service (SaaS) that allows anyone to build, market, and monetize their own custom gaming brand and esports tournament competition-centric community in minutes.

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