LeoVegas partners with Premier League champions Manchester City
LeoVegas Group and Premier League champions Manchester City have agreed a new partnership which will see LeoVegas become the club’s official betting partner in Europe and Canada.
LeoVegas and Manchester City said the partnership will create additional excitement for fans through co-branded content with the men’s and women’s first teams, with LeoVegas customers also benefiting from exclusive offers such as unique matchday experiences.
The LeoVegas brand will feature on stadium assets at the Etihad Stadium and Academy Stadium, as well as appearing on the men’s first team training kit cover for the 2022/23 season.
“LeoVegas Group is proud to enter into this partnership with Manchester City and delighted to be able to offer our customers unique experiences with the club,” said Gustaf Hagman, CEO of LeoVegas Group. “Manchester City are colossal in the sport, with the same leadership mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build brand awareness to support our global growth.
Dina Ahmad, Vice President of Global Partnership Sales at City Football Group, added: “Manchester City is delighted to welcome LeoVegas Group as a new partner. We look forward to working together to bring fans and club customers even closer together. In addition, we are delighted that this new partnership will also help drive growth in Europe and Canada and allow us to continue to reach audiences around the world.
Shares in LeoVegas AB (STO:LEO) were unchanged at SEK 60.85 per share in Stockholm on Friday morning and will be delisted on September 22 following the company’s sale to MGM Resorts International.