Marketer Patty Toledo steps into the game as 4Players Marketing Director – European Gaming Industry News
Gaming Enthusiast, Music Connoisseur, and MMA Veteran Joins Global Interactive Experiences Platform to Lead the Way in Connection, Communication, and Immersion
Veterans of pioneering technology, 4Players has announced the appointment of industry leader Patty Toledo as its first Chief Marketing Officer. Patty brings her considerable skillset to 4Players as it prepares to launch new products to help game developers create engaging, metaverse-ready player experiences, and will drive a marketing strategy to bring the much-loved brand to the mainstream. ‘coming.
Patty’s vision is to bring game-changing gaming solutions to the farthest reaches of the planet by expanding the markets and geographic reach of 4Players, while ushering the brand into a new era. With a well-established career in the gaming industry, Patty had the opportunity to build a new marketing strategy to showcase all of the remarkable products offered by 4Players. 4Players has been in business for over 20 years and knows the gaming industry very well, with a focus on building a team that can add value to the business while bringing great synergy. 4Players immediately recognized the value Patty brings to drive new growth, with rebranding the company and building a new identity, as well as launching innovative new products, among her primary goals.
Patty has an impressive career in multiple industries and has exemplary experience. Once an MMA fighter and music producer, she worked with some of the biggest artists in the world, including Bon Jovi, Metallica and Iron Maiden, before turning to the gaming industry, where she found her true calling. Now she’s taking on a vital new role at 4Players where she’s sure to make her mark.
Patty Toledo, Marketing Director at 4 Players, said: “I’m thrilled to join the 4Players team. 4Players is a unique gaming technology company that understands what gamers value in games and works with developers to create the best possible user experience. They are visionaries and we share the same ideologies of wanting to build the brand, bring it to life and share it with the world!”
4Players has co-shaped the evolution of gaming, providing developers with a way to easily integrate immersive voice and data-driven social experiences into their games. 4Players creates real-time, cross-platform interactive experiences with voice and video, powered by its global network of servers. This innovative technology is Metaverse-ready, reliable, and affordable with an SDK that’s quick and easy to integrate. 4Players tools take privacy and data protection to the next level. Players do not need to register personal information, the data remains anonymous, which reassures users.
Phillip Schuester, CEO of 4Players, said: “We are delighted to have Patty on our team. Her knowledge, skills and experience are unmatched in the gaming industry, and she is an incredibly valuable addition to 4Players.
“We’ve created great tools for developers to make their gaming experiences more immersive and less disruptive. Having Patty with us, bringing her diverse background and expertise, will allow us to reach a market wider and to support creative minds around the world.