McDonald’s in DMV, Gen.G and Cxmmunity Announce HBCU NetWORK Gaming Conference

LOS ANGELES, November 11, 2021 / PRNewswire / – McDonald’s Washington DC, Maryland, Virginia and the east coast; world esports organization Gen.G; and Community, a non-profit organization whose mission is to increase the number of minorities engaged in the gaming industry, today announced its partnership to host the HBCU NetWORK, a two-day conference on games and sports electronic for HBCU students in the Baltimore, Washington, DC, and the east coast region.

The virtual conference, which will air November 12-13 on, will feature competitive games, panels and workshops such as showcasing African American leaders in the esports and gaming community. Throughout the event, attendees will hear from leading speakers and panelists on topics such as “Unsung Heroes: Lesser Known Careers in Gaming” or the “Craft Your Story” workshop, with the aim of helping participants to create their personal brand.

Local McDonald’s Franchises supported Gen.G and Cxmmunity on overall event programming, tournament execution, and promoting links with HBCUs in DC, Maryland and Virginia (DMV). The partnership’s mission is to bridge the gap in the gaming and esports industry by providing HBCU students with the opportunity to interact with potential career paths in all areas of competitive gaming, from content creation site management. Creating opportunities for HBCU students is another way for local McDonald’s owners / operators to support growth and equity in their communities.

“We want to support the next generation of leaders in our community by providing them with ways to engage in industries that they are passionate about and match their passions and talents,” said Raoul Alvarez, a local McDonald’s owner / operator. “We are committed to showing our faith in the future of these students and could not be more excited to partner with Gen.G for this exciting esports conference.”

Cxmmunity is also creating a mentoring program for selected HBCU students who are aspiring content creators, with Gen.G providing equipment to improve their game setups and influencers to interact with students through games.

“As we were developing this program with McDonald’s and Gen.G, it was extremely important to provide these students with a full program, community and competition experience,” said Ryan johnson, founder and executive director of Cxmmunity. “We want to connect them with leaders in our industry who can inspire them to pursue a career in the esports or video game industry.”

In addition, the best competitive HBCU players and clubs in the DMV area will be invited to participate in tournaments, with cash prizes being awarded to the winning programs. A highlight of the conference will be the “Hero Stories” panel in which guest speakers will share their personal career paths, guide students on how to improve their gaming skills, and share industry knowledge on how students can become better content creators.

“We are delighted to partner with McDonald’s again, this time to focus on developing and growing diversity and representation in the esports and games space,” said Kahlil Keys, Director of Strategic Initiatives at Gen.G. “Working with Cxmmunity to foster community and encourage academic excellence has been instrumental in continuing our mission of developing the next generation of talented and diverse voices in the industry. “

In addition to tournaments and guest speakers, the conference will feature development events including a professionalism workshop and a content creation workshop focused on how to build a personal brand. Students will also have the chance to participate in a virtual cosplay contest and participate in giveaways between panels and tournaments.

HBCU NetWORK is brought to you by DMV McDonald’s Gaming, which extends the brand’s gaming program. Earlier this year, McDonald’s and Gen.G announced the expansion of the Crew League and All Stars competition to the East Coast, which aimed to engage employees and gaming fans in parts of the United States.


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