Mobile game startup Homa Games raises $ 50 million – TechCrunch
Just days after Voodoo’s acquisition of Beach Bum, another French mobile game company has some news to share. Homa games raises $ 50 million Series A round led by Northzone. The company partners with independent game studios and acts as a publisher.
Other investors in today’s round include Singular, King, the founders of FuboTV and the family office of Daniel Ek. The company lifts this Series A round just seven months after lifting its top round (led by Headline and Eurazeo).
In particular, in February 2021, the company said it had managed to generate 250 million downloads. That number has now doubled as the startup has now delivered 500 million installs.
Homa Games specializes in hypercasual, casual and board games, a segment of the mobile gaming industry that requires a methodical and technology-driven approach. It has developed its own technology stack that optimizes the performance of each game.
Game developers can prototype with Unity and submit it to Homa Games. After that, Homa Games can test the potential of each prototype to see if it is worth exploring further.
The startup has developed an all-in-one SDK that helps developers optimize their mobile game through A / B analysis and testing to make it a profitable business. It allows them to track and improve the most important metrics in the industry: acquisition cost, retention and session length. Of course, this will lead to a better average income per user.
Homa Games then takes care of publishing the game on the App Store and the Play Store. It relies heavily on advertising to generate income.
What’s interesting is that you don’t have to spend months or years creating the perfect mobile game. With the current state of hyper-casual mobile gaming, game developers are focusing on one key concept that will force you to compulsively gamble over and over again. All of the Homa Games hits that made it into the top 20 most downloaded games on the App Store and Play Store were developed in eight days or less.
“Their platform gives any independent game entrepreneur or studio superpowers by allowing them to harness publishing, analytics and marketing tools to compete on a par with the giant game studios of the world. Daniel and Oliver not only bring a vision, but more importantly, a killer execution that helps them define and build a whole new category in the game, ”Northzone’s Pär-Jörgen Pärson said in a statement. .
So far, the company has released 40 games. But Homa Games is stepping up its release pace as 20 games will be released by the end of 2021.
And now the company is working on a subgenre of hyper-casual games. Homa Games calls this the “slow motion arcade” category. Like in many hyper-casual games, it features a texture-less stickman character as you move around in the digital world. As in idle games, players must gather resources to increase their wealth and unlock new levels.
Here’s what it looks like in Craft Island, Farm Land, and Harvest It:
According to the company blog post, the company plans to monetize these games through interstitial ads, in-app purchases, and subscriptions. Players can also choose to watch an ad to go faster.
I don’t know if we have to celebrate this kind of innovation or not, but it is clear that there is still a lot of commercial potential in mobile gaming. And Homa Games seems well positioned to become a major publisher.