Why India’s mobile gaming industry is one of the fastest growing in the world – Mohamad Faraz
The increase in gaming in India can be directly correlated with access to affordable digital tools and data packs on smartphones.
The past year has been a year of surprises in the entertainment industry. As I put my phone down from an intense game of Clash of Clans, I step out of the fantasy universe and see it having a huge impact on my real world, the world of business. The 5-inch screen now dictates just about every aspect of our life, from ordering groceries to working even. Why should entertainment be any different? It should come as no surprise that India is one of the top five global gaming markets.1 We are a nation that loves the virtual world that includes people of all ages, especially when the danger of social gatherings still looms large. In 2020, India saw 7.3 billion mobile game downloads, securing around 17% of the global market.2 India’s gaming industry today stands at US $ 1.2 billion to grow by almost twice in two years, with Generation Z contributing the most. . 365 million Indians are mobile gamers and there is no sign the numbers will drop anytime soon.3
Why do we love him so much?
The increase in gaming in India can be directly correlated with access to affordable digital tools and data packs on smartphones. People use 14.5 GB of data each month4 which is a direct result of improved connectivity and speed. Three in four Indian gamers play at least twice a day.5 As the leading mobile country, we rely heavily on the decent availability of the internet, covering most of the geography. Not only that, but the extreme portability also adds to the convenience of playing anytime, anywhere. Phones are more affordable than ever, with new technologies resulting in cyclical purchases every two years, not to mention better graphics almost on par with consoles and optimized for gameplay mechanics. Such advanced compatibility also works perfectly with individuals earning more. , nearly 1.6% more across the country6 with increased disposable income and hyper-personal consumption patterns.
The confluence of all of these factors creates the perfect environment for developers as well as startups to target mobile gamers and create more complex and innovative mobile entertainment assets. While simpler mobile games, including those that have evolved from traditional board games, attract regular loyalty from the older generation, India is also where there are no laws yet. strict regarding online gaming. It also encourages gamers to put their money where they say it with reliable payment platforms that help them play their favorite games better at minimal cost. The party gets better when everyday gamers find a way to monetize their skills across various platforms.
The gaming world is careful
Most free-to-play games derive their revenue from advertising, and these games don’t necessarily require playing intensity. Games like Ludo, Candy Crush, and others are just fun to play without a lot of competition between players and individuals. may pay more attention to mid-game ads before moving to the next level. Studio-designed games challenge players to test their skill and tend to be more engaging with basic storylines and functionality of the game. Streamers often play the multiplayer versions and garner a significant number of subscribers through the game. that. Medium skill games such as cricket also attract a particular faction of players to their phones, especially during sporting seasons.
Indian game arena
Although the genres are diverse, action and adventure games take the top spot with male audiences, while female gamers tend to turn to mentally stimulating games such as chess and quizzes. According to a 2021 Ernst & Young report, nearly 50% of the world’s gamers will be female by 2025.7 We can now boast of 400 local game companies8, which adds to the potential of the gaming industry in India, not only as market spectators, but active participants. Careers in the gaming industry are now a viable option thanks to the phenomenon that shows no signs of abating and for good reason. It is indeed the golden age of digital India.