YouTube taps Amazon exec Toni Reid to lead shorts, games and livestream

Youtube brings 24 years Amazon veteran Toni Reid to lead its “Emerging Experiences and Community” team.

The role will see him oversee YouTube competitor TikTok Shortsmore YouTube gameslive streaming and community products, by Variety.

Reid officially replaces Chris Jaffe, who left his post as vice president of product last month to become chief design officer of YouTube. It appears that she will also take on some responsibilities of Ryan Wyatt, the former director of video games at YouTube. He left the platform in January (as did fellow major leaders Jamie Byrne and Heather Rivera).

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Reid starts today at YouTube and will report to the Product Manager Neal Mohan.

“Toni brings an impressive track record of building high-level initiatives from the ground up, championing users, and building diverse, high-performing teams,” Mohan said. Variety. “We’re thrilled to have Toni join the team in their mission to make YouTube the best place for creators of all stripes and their fans around the world.”

In her own statement, Reid said she was “thrilled at the opportunity to create products for creators and viewers from different walks of life.”

“I’m really excited about this next chapter in my career, where I’ll be working with the YouTube team to tackle big challenges and help grow the creator economy,” she added.

Reid joined Amazon in 1998. By Varietyshe was instrumental in developing the e-commerce and tech giant’s AI personality Alexa. She also spearheaded display advertising for amazon.com and led teams working on Amazon’s instabuy dash button and X-raythe feature that displays cast names and production trivia in a live stream alongside First video TV shows and movies.

She will be based in Seattle.

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